Real Estate SEO Pros have assisted Real Estate Agents with learning how to do critical SEO on their sites for many years. After some consideration we decided that it was time to unveil our SEO training for the general public and consent to all Agents access to our free video series.
search engine optimization, or SEO for short is part of any modern day Real Estate Agents marketing toolkit and is important for success on the Internet. Over 80% of buyers and sellers (USA Today 2007) delve into their market prior to approaching a Real Estate Agent, and so the lucky Agent that captures these hungry clients is a top seller indeed.
There are 2 types of SEO to be concerned about when you are looking at moving forward on an on line campaign. There is onsite and then there is offsite optimization. The search engines look at your site from a number of angels so in order to achieve good placement on their pages you must learn to master both sides of the SEO equation.
You can not separate these two aspects of SEO and achieve long term success with your on line marketing campaign.. While it is not difficult we felt by offering these videos that Real Estate Agents could benefit by learning about these parts of seo. Lets discuss about our onsite Optimization video at this point in time.
Our onsite optimization video will be by and large primarily concerned with showing you what are the important factors to your onsite optimization. Our free videos present anyone with a simple level of website knowledge with a way to manipulate and improve your site so that you can build up your sites standings in the search engines and show that your site is worth visiting.
The opening step to onsite or On page optimization is applied to your sites, page titles. This is an often overlooked but important onsite factor in search engine algorithms. Folks time and again have the identical titles on each page but page titles are seen by search engines as a indicator to a pages theme. A good quality title should be key phrase rich and be specific to the content of the page. This is the foundation of good information architecture (a sites layout). It is perfect for every topic within your website to have its own page.
If you sell beach front acreage, have a page for that. If you promote in San Diego have a page for that, if you market Lofts have a page for that. This allows you to optimize a page for a very specific set of key phrases. The Search engines core job is to deliver web pages to users that are directly related to the terms that they are typing in to hunt for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.
Then comes the central page subject matter and this should also be defined and clarified by the adjoining subject matter. Writing good quality and unique content is a skill and as with anything it takes training to get good at it. You know your market better than most, so you can really convey your views in a unique way that can draw prospects to you. It is vital that you remain professional and be sure that your subject matter reads well. It really is important that you don’t do what is known as keyword stuffing by repeating your phrase over and over, just use it a few times naturally through out the article.If you seek to use your key work phrases over and over the search engines can detect it as they look at the density of your keywords. This approach will only lead to dropping the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. It will also most likely lead to a high bounce rate.
If you are careful to pick a domain name that is keyword specific to your target keyword or has your target word this will assist you with ranking higher on the page.. But if you have a site name by now don’t be concerned as your content and page headers can make up for this over time. If you make a decision to build a number of sites, as many top sellers do then next go round include key phrases relating to page content. It is of value if your site names can be both short and memorable. Have your central phrase at the beginning of your site URL, MiamiBeachFrontRealty.com means you will show up for clients that are searching for Miami beach front property not San Diego beach front property.
Use of alt text for images on your site is often overlooked in onsite optimization, but is a powerful tool. As the search engines come to your site they index your images along with the text on the page, so it is worth using keyword phrases in alt text on your images. They are also used by the visually impaired to aid navigation and are therefore read out loud by accessabiliy programs as people search. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hinder usability for the visually impaired but would hurt your ranking in the search engines as much as keyword stuffing does.
In the top of your page unseen except search engines and people that are interested in looking at these things, are your header tags. These are called Meta Tags and should contain key phrase variations such as pluralizations along with a keyword rich explanation of your site that people will read on the search engine page results. Given that these specify the subject of your page it is viewed by search engines as an indicator to the key phrases being targeted for that page and that page only.
It is important to appreciate that each of these onsite SEO factors are helpful. So as you construct your page, or have your web master attend to it, or the kid down the block, begin at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.
Ready to learn about SEO? Visit our free training at Real Estate SEO Training blog.
