Linkbaiting, is something you as a webmaster should be doing every time you write a post, article, or just about anything online for that matter. Back links, especially natural unsolicited back links are a good thing, a really good thing! You should always put out the highest quality content you’re capable of, always.
Producing content that prompts other webmasters to want to tell the world they need to visit your site, is the very best form of flattery to my way of thinking!
Linkbaiting has gotten a bad rap lately (because of the lengths some will go to in order to elicit back links.) It’s always best to linkbait by just writing the best, most compelling content you can.
I’m not writing this article to argue the ethics of linkbaiting, but to give what I feel are the five best techniques you can use for getting some of those links.
Here are my five best linkbaiting techniques (all white-hat too!):
Write content that is the best “out there” on your chosen topic. Make your content compelling, unique, attention grabbing, provocative, and make sure it provides real, useful, value for your visitors.
Let them hear it from you first-Be the first to break the “big” story. Stay on the cutting edge. Subscribe to magazines, trade journals, or any source of up-to-the-minute happenings in your niche. Try to be the one who gives them “the scoop”.
Provide a useful tool or software-By doing this you will get backlinks, there is little doubt about it! Even if you can’t produce the tool or software yourself you can buy it or pay someone to produce it for you. The more needed and useful the tool or software the more links it will generate for your site.
Provide a list of links to high value sites or resources-Give your visitors links to more info, or more resources on your niche. Try to make your list the most complete, or the very best list available, try to stand out for the pack!
Give things away-Free stuff is always a hit! The more value you give away the more value you will receive in return.
Put these techniques to work for you in most every thing you write, posts, articles, etc. and you will begin to find back links showing up with regularity. Remember these kind of unsolicited, natural back links are some of the most valuable links there are!
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